What Customers Say about US
Sridhar Tayur, Chief Executive Officer, SmartOps
Bo Gowan, Social Media Manager, Nortel
Chris Maher, CEO/Partner, Fosforus
“Kirsten is a true professional that will do whatever it takes to produce a successful event. Her attention to detail is impeccable. Our event in Amelia Island was a spectacular success. Very senior executives from Fortune 500 companies, who have been to and have managed such events, were marveling at how good their experience was. She is a very enjoyable and energetic person to work with.”
“Kirsten brings an energy and creative spirit to her work that are instantly infectious. Paired with her experience in marketing and event planning, Kirsten is a valuable consultant to anyone in need of her expertise.”
“When it comes to getting advertising and lead-generation projects done and done right, understanding how the various pieces fit together and making certain that tactics serve strategic goals, rely on Kirsten. She’s tireless, detail-oriented, focused, optimistic and someone who never stops learning. If your goal is to get things done as opposed to chatting endlessly about getting things done, she’s your best choice. Period.”
Julian Kulkarni, Group Marketing Director, easyFairs
Lou Unkless, former Chief Marketing Officer, Ariba
James Ciampaglio, VP of Sales with a technology company
“I worked closely with Kirsten during my tenure as Head of Marketing for Europe at FreeMarkets/Ariba where we worked on running a series of focused vertical events across key European cities to deliver leads and upsell to existing customers through consistent yet localized and targeted content and speakers. We also collaborated on the invitation and hosting of European customers and prospects at the very professional WorldSource event held in the USA every year. I would not hesitate to recommend Kirsten for her focus on delivery and results in these projects and as someone with a high degree of quality and a strong ‘can-do’ attitude, often working with tight budgets….”
“Kirsten is a dedicated, knowledgeable marketing professional with limitless energy. As an event planner at Ariba, she was uniquely capable of simultaneously focusing on strategy, content and results. She created the event strategy at Ariba, with a clear focus on bringing revenue to the company through our multiple channels and verticals. Each event was segmented and Kirsten did an exceptional job with the messaging, content, and marketing of the events, not to mention the implementation and results of those events. I highly recommend her for any company requiring a professional who can aggressively and cost-effectively lead the planning and execution of an events strategy.”
“Kirsten has a holistic vision of marketing, understanding the need to properly qualify prospective markets prior to launching campaigns. She is then able to apply a very focused initiative that is measured in detail against well-defined key objectives. Kirsten understands that success in marketing is not in the successful release of a program or campaign, but rather in the knowledge gained and used for further action and refinement of future efforts.”
Sridhar Tayur, Chief Executive Officer, SmartOps
“Kirsten is a true professional that will do whatever it takes to produce a successful event. Her attention to detail is impeccable. Our event in Amelia Island was a spectacular success. Very senior executives from Fortune 500 companies, who have been to and have managed such events, were marveling at how good their experience was. She is a very enjoyable and energetic person to work with.”
Bo Gowan, Social Media Manager, Nortel
“Kirsten brings an energy and creative spirit to her work that are instantly infectious. Paired with her experience in marketing and event planning, Kirsten is a valuable consultant to anyone in need of her expertise.”
Chris Maher, CEO/Partner, Fosforus
“When it comes to getting advertising and lead-generation projects done and done right, understanding how the various pieces fit together and making certain that tactics serve strategic goals, rely on Kirsten. She’s tireless, detail-oriented, focused, optimistic and someone who never stops learning. If your goal is to get things done as opposed to chatting endlessly about getting things done, she’s your best choice. Period.”
Julian Kulkarni, Group Marketing Director, easyFairs
“I worked closely with Kirsten during my tenure as Head of Marketing for Europe at FreeMarkets/Ariba where we worked on running a series of focused vertical events across key European cities to deliver leads and upsell to existing customers through consistent yet localized and targeted content and speakers. We also collaborated on the invitation and hosting of European customers and prospects at the very professional WorldSource event held in the USA every year. I would not hesitate to recommend Kirsten for her focus on delivery and results in these projects and as someone with a high degree of quality and a strong ‘can-do’ attitude, often working with tight budgets….”
Lou Unkless, former Chief Marketing Officer, Ariba
“Kirsten is a dedicated, knowledgeable marketing professional with limitless energy. As an event planner at Ariba, she was uniquely capable of simultaneously focusing on strategy, content and results. She created the event strategy at Ariba, with a clear focus on bringing revenue to the company through our multiple channels and verticals. Each event was segmented and Kirsten did an exceptional job with the messaging, content, and marketing of the events, not to mention the implementation and results of those events. I highly recommend her for any company requiring a professional who can aggressively and cost-effectively lead the planning and execution of an events strategy.”
James Ciampaglio, VP of Sales with a technology company
“Kirsten has a holistic vision of marketing, understanding the need to properly qualify prospective markets prior to launching campaigns. She is then able to apply a very focused initiative that is measured in detail against well-defined key objectives. Kirsten understands that success in marketing is not in the successful release of a program or campaign, but rather in the knowledge gained and used for further action and refinement of future efforts.”
Even More.
Vera Creemers, Owner, iVent Execution
Tom Henson, former Senior Marketing Director at Ariba and former Vice President at SmartOps
Dennis Boyle, Former COO at Verio
“I also worked together with Kirsten and her team on the professional WorldSource event in the USA for a couple of years where planning and execution were done to the absolute highest standards. Kirsten is a world-class marketing executive, and the best corporate events planner I have ever worked with. She has an uncompromising attention to detail, a great enthusiasm, a tremendous work ethic, and a highly effective management style that ensures projects are completed on time and on budget. I strongly recommend Kirsten's work.” .
“In my experience, Kirsten is one of the best at planning and executing world-class events. But more importantly, she looks analytically at the strategy and goals before any details are planned for an event. She considered prospect profiles, sales cycle progression goals, and key content points, while ensuring each event fit within the appropriate corporate image. After each event, Kirsten wasn’t satisfied with off-the-charts attendee survey scores. She tracked the real business outcomes for each event, whether it was a global conference or regional lunch seminar. While working with Kirsten, we were able to demonstrate hard ROIs for each event by identifying new business, new leads, and accelerated sales cycles. Kirsten never misses a detail and brings great energy to any event she manages.”
"Kirsten Kirlin is a marketing professional who does her research and digs deep in understanding the target audience. She adds tremendous value, whether it be traditional marketing activities, search optimization, landing pages, banner ads, print, radio, affiliate programs, collateral material for partners, event planning… the list goes on and on. Kirsten possesses a “get-it-done” attitude along with an abundance of enthusiasm. When it comes to developing sales leads and promoting your company, Kirsten is a person you want on your team."
Bill Angeloni Former President and CEO, Exostar
Heather Boyer Director of Product Management Verio, an NTT Communications Company
Traci Lipple Former Director of Event Marketing at SAP
"When I took over as President and CEO of Exostar, I recognized a critical need in the Marketing organization. I needed Kirsten’s attention to detail across all our branding and her endless energy to help motivate a tired organization. Additionally, we were transforming an inward-facing culture to be market-focused. This needed someone dedicated to improving communications with existing customers and developing new channels of communication to reach new customers. Kirsten did this through creating sales tool kit materials such as product sheets, presentations, case studies, and company branding materials — not to mention the flawless execution of prospecting and customer events from identifying prospects to invite, creating mailers/emails, logistics, event preparation, event management, and post-event follow-up. Bringing Kirsten in to help your team will elevate you to a new level."
“When you need fresh, creative, and engaging marketing, seek out Kirsten. Whatever challenge your company faces in the market, Kirsten is ready to meet it and to see it through to success. Smart, insightful, and experienced, Kirsten offers the whole package. She doesn’t apply a one-size-fits-all approach. Kirsten knows that optimal results depend on understanding your unique market situation, finding the right experts, and working as a team to define and meet objectives. And the bonus-point-multiplier is that Kirsten makes it all fun in the process.”
"At a time when the dot.com era was over and businesses were dropping out of the limelight left and right, Kirsten led a team that was consistently exceeding pipeline goals and seeing a strong ROI. When a bigger company bought us up, her team stayed untouched and was promoted to lead the new company event strategies across the globe. Kirsten is, by no means, your ordinary meeting planner. She has a unique understanding of how results are driven not just through flawless execution of events, but through a plan that includes strategy, strong delivery, creativity, and the right balance of compliance from both sales and marketing. Kirsten brings great experience, lessons learned, and best practices to the table. She takes a holistic approach to implementing multiple programs and makes sure that the content, videos, and material are cross-functional and fully leveraged into other events, case studies, or further marketing efforts, rather than just sit on a shelf."
Vera Creemers, Owner, iVent Execution
“I also worked together with Kirsten and her team on the professional WorldSource event in the USA for a couple of years where planning and execution were done to the absolute highest standards. Kirsten is a world-class marketing executive, and the best corporate events planner I have ever worked with. She has an uncompromising attention to detail, a great enthusiasm, a tremendous work ethic, and a highly effective management style that ensures projects are completed on time and on budget. I strongly recommend Kirsten's work.” .
Tom Henson, former Senior Marketing Director at Ariba and former Vice President at SmartOps
“In my experience, Kirsten is one of the best at planning and executing world-class events. But more importantly, she looks analytically at the strategy and goals before any details are planned for an event. She considered prospect profiles, sales cycle progression goals, and key content points, while ensuring each event fit within the appropriate corporate image. After each event, Kirsten wasn’t satisfied with off-the-charts attendee survey scores. She tracked the real business outcomes for each event, whether it was a global conference or regional lunch seminar. While working with Kirsten, we were able to demonstrate hard ROIs for each event by identifying new business, new leads, and accelerated sales cycles. Kirsten never misses a detail and brings great energy to any event she manages.”
Dennis Boyle, Former COO at Verio
"Kirsten Kirlin is a marketing professional who does her research and digs deep in understanding the target audience. She adds tremendous value, whether it be traditional marketing activities, search optimization, landing pages, banner ads, print, radio, affiliate programs, collateral material for partners, event planning… the list goes on and on. Kirsten possesses a “get-it-done” attitude along with an abundance of enthusiasm. When it comes to developing sales leads and promoting your company, Kirsten is a person you want on your team."
Bill Angeloni Former President and CEO, Exostar
"When I took over as President and CEO of Exostar, I recognized a critical need in the Marketing organization. I needed Kirsten’s attention to detail across all our branding and her endless energy to help motivate a tired organization. Additionally, we were transforming an inward-facing culture to be market-focused. This needed someone dedicated to improving communications with existing customers and developing new channels of communication to reach new customers. Kirsten did this through creating sales tool kit materials such as product sheets, presentations, case studies, and company branding materials — not to mention the flawless execution of prospecting and customer events from identifying prospects to invite, creating mailers/emails, logistics, event preparation, event management, and post-event follow-up. Bringing Kirsten in to help your team will elevate you to a new level."
Heather Boyer Director of Product Management Verio, an NTT Communications Company
“When you need fresh, creative, and engaging marketing, seek out Kirsten. Whatever challenge your company faces in the market, Kirsten is ready to meet it and to see it through to success. Smart, insightful, and experienced, Kirsten offers the whole package. She doesn’t apply a one-size-fits-all approach. Kirsten knows that optimal results depend on understanding your unique market situation, finding the right experts, and working as a team to define and meet objectives. And the bonus-point-multiplier is that Kirsten makes it all fun in the process.”
Traci Lipple Former Director of Event Marketing at SAP
"At a time when the dot.com era was over and businesses were dropping out of the limelight left and right, Kirsten led a team that was consistently exceeding pipeline goals and seeing a strong ROI. When a bigger company bought us up, her team stayed untouched and was promoted to lead the new company event strategies across the globe. Kirsten is, by no means, your ordinary meeting planner. She has a unique understanding of how results are driven not just through flawless execution of events, but through a plan that includes strategy, strong delivery, creativity, and the right balance of compliance from both sales and marketing. Kirsten brings great experience, lessons learned, and best practices to the table. She takes a holistic approach to implementing multiple programs and makes sure that the content, videos, and material are cross-functional and fully leveraged into other events, case studies, or further marketing efforts, rather than just sit on a shelf."
Reema Sarin, Brand Consultant & Founder, BOLLYFIT Program
Charles Withrow, former Senior Director of Marketing, Exostar
"As Global Marketing Programs Manager at FreeMarkets, Kirsten Kirlin was instrumental in planning and implementing business development for the Asia Pacific region (Singapore, Malaysia, Hong Kong, Japan, Australia, and India). She directed Field Operations and Corporate Events, which involved delegate acquisition, creation, and management of company events in high-growth markets. She helped kick off a series of Global Enterprise Sourcing Conferences in the region, as well as the strategically focused CEO Roundtables, which garnered remarkable press attention and were featured in premier business publications. Kirsten was instrumental in establishing FreeMarkets’ brand equity in the Asia Pacific region."
"When Kirsten joined Exostar, our company was in a time of transition. We were changing from an operations-driven organization to a sales and marketing organization. Kirsten was a force to be reckoned with on the marketing side, getting us focused on prospecting and customer expansion, which she did with gusto and expertise. She created a consistent brand for Exostar, with sales toolkits and customer/prospect-facing assets such as product sheets, customer case studies, whitepapers, branding materials, and product presentations, and she developed a tradeshow and event strategy at Exostar. She was also responsible for all of our channel marketing and customer expansion programs, such as speaking opportunities, webcasts, customer advisory boards, as well as the creation of the Exostar Outlook Series. She brought Exostar to a new level, and she was an absolute pleasure to work with. I would highly recommend Kirsten for any marketing position."
Reema Sarin, Brand Consultant & Founder, BOLLYFIT Program
"As Global Marketing Programs Manager at FreeMarkets, Kirsten Kirlin was instrumental in planning and implementing business development for the Asia Pacific region (Singapore, Malaysia, Hong Kong, Japan, Australia, and India). She directed Field Operations and Corporate Events, which involved delegate acquisition, creation, and management of company events in high-growth markets. She helped kick off a series of Global Enterprise Sourcing Conferences in the region, as well as the strategically focused CEO Roundtables, which garnered remarkable press attention and were featured in premier business publications. Kirsten was instrumental in establishing FreeMarkets’ brand equity in the Asia Pacific region."
Charles Withrow, former Senior Director of Marketing, Exostar
"When Kirsten joined Exostar, our company was in a time of transition. We were changing from an operations-driven organization to a sales and marketing organization. Kirsten was a force to be reckoned with on the marketing side, getting us focused on prospecting and customer expansion, which she did with gusto and expertise. She created a consistent brand for Exostar, with sales toolkits and customer/prospect-facing assets such as product sheets, customer case studies, whitepapers, branding materials, and product presentations, and she developed a tradeshow and event strategy at Exostar. She was also responsible for all of our channel marketing and customer expansion programs, such as speaking opportunities, webcasts, customer advisory boards, as well as the creation of the Exostar Outlook Series. She brought Exostar to a new level, and she was an absolute pleasure to work with. I would highly recommend Kirsten for any marketing position."